The tools stay free. The work is what costs.

Technical and on-page work within GEO/AEO and on-site SEO: robots.txt and AI-crawler access, schema markup, metadata and headings, internal linking, page structure and extractable formatting, sitemap issues, and content edits on existing pages. On Partner it also covers new content and schema written from scratch — an FAQ block, a comparison or explainer page, structured data on a key page — when that is the most useful thing the hours can buy. Managed includes up to 2 hours of this work per month and Partner up to 5, including development and coding where a fix needs it. "Up to" means it is available when there is work worth doing — not an amount that has to be spent, and a month with nothing worth changing is a good result rather than a shortfall. Redesigns, new features, migrations and larger development sit outside the monthly hours and are quoted per project.

No. The included hours are a monthly ceiling on hands-on work, not a bank of time being drawn down — the plan is priced on continuous monitoring and a standing entitlement to that work, not on a quantity of hours delivered. If a month needs more than the ceiling, the extra is quoted per project rather than taken from a future month.

Yes, for the plans that include fixes. Managed and Partner mean the changes get made rather than emailed to you, so I need CMS or repository access at a level that allows the edits above. If access cannot be arranged, the monitoring and reporting still work — you would just be implementing the recommendations yourself.

No, and be sceptical of anyone who does. Answer engines change their models and sources without notice, and results are lumpy — some months move and some do not. What is guaranteed is that the work happens and that you can see it: every month you get your share of voice against your competitors, what moved, exactly what I changed, and what is planned next.

Technical problems — blocked AI crawlers, broken schema, pages returning errors — are usually fixed in the first month and can change whether engines can read you at all. Visibility and citation shifts are slower and typically take two to four months to read as a trend rather than noise, which is why a single prompt moving is not treated as a result.

No. The listed price is the total on your invoice — €150 a month means €150 invoiced, with no VAT line and nothing added at checkout. If that changes in future, existing clients are told before it applies to them rather than discovering it on an invoice.

Yes. Monthly plans are month-to-month with no minimum term and no cancellation fee — cancel before the next renewal and the plan runs to the end of the paid period. Annual plans are paid upfront for twelve months at the price of ten.

The free tools are one-off checks you run yourself and read yourself, with no account and no limits. A paid plan is continuous: the same checks run automatically every day against your domain and your competitors, regressions raise alerts, and results are stored so trends exist at all. Managed and Partner add a person who reads that data monthly and acts on it.

Visibility is measured per engine on your own prompt set, and each engine is tracked against its own history rather than against the others — on identical prompts different engines sit at materially different levels, so comparing them directly is misleading. Share of voice counts answers that mention your brand; citation rate counts answers that actually link your site. A brand can be named often and cited never, which is a specific and fixable problem.

Because the paid plans include hands-on work rather than access to a dashboard, and that work does not scale past a point. Client count is capped deliberately so the monthly hours stay real. Founding clients keep their rate when it changes for new ones.