Blog

Analysis

What a development actually means for GEO work, including what the evidence does not yet support.

Google’s AI Overview dismissals weaken publishers’ near-term traffic-loss leverage

Published
Author
Vytautas Gluoksnis
Performance marketing & web
Category
Analysis

The Chegg and Penske dismissals do not settle the economics of AI search. They do show that traffic loss and uncompensated reuse, on their own, are not currently enough to turn publisher frustration into a U.S. antitrust remedy.

Read more: Google’s AI Overview dismissals weaken publishers’ near-term traffic-loss leverage

Philadelphia Fed Data Separates AI Productivity Claims From Small-Business Performance

Published
Author
Vytautas Gluoksnis
Performance marketing & web
Category
Analysis

Philadelphia Fed survey data shows reported productivity gains among AI-using small businesses, but little measured change in sales, costs, quality, or employment. For GEO work, that gap matters more than broad adoption headlines.

Read more: Philadelphia Fed Data Separates AI Productivity Claims From Small-Business Performance