IAB’s AI attribution framework could help GEO teams — but it cannot create missing evidence
- Published
- Author
Vytautas GluoksnisPerformance marketing & web- Category
- Analysis
IAB plans a framework for crediting AI-influenced conversions. For GEO teams, its value will depend on whether platforms expose evidence that connects AI visibility, decisions and outcomes.
Read more: IAB’s AI attribution framework could help GEO teams — but it cannot create missing evidence